 |
 |
 |
|
|
|
|
|
|
Dear
Well, what happened to our long hot summer then? I think it must have run off into hiding with the June edition of my newsletter. Yes, once again, my good intentions of sending out a newsletter every two months came to nothing. At least I’m not bombarding you!
This issue looks at a couple of things I keep getting asked about - keywords or phrases, and whether some words should be used as one word or two.
Keywords are an important element of search engine optimisation and most people know a little bit about what they are. However, to use them effectively, it helps to know how they work and how to research them. I asked website designer and developer, Robert Games of Padmedia to help me put a basic guide together for this issue. I hope you find it useful.
I know I’ve said this before, but English can be a very confusing, frustrating language sometimes. Or should that be some times?
There are lots of words that can be used as one word or two depending on the context. Some look like they could be used as two words but are always written as one. And although often written incorrectly, other words such as ‘a lot’, are never joined together. Not ever.
But how do you know? 'One word or two?' will give you an idea. It’s by no means exhaustive but I hope it helps.
See you in October!
A little guide to keywords and why we need them
Most people know that keywords and phrases play a role in website search engine optimisation (SEO). However, do you know why they are important and how they work? Do you know how to make sure your chosen words and phrases will bring people to your website?
Here's a brief guide that Robert Games of Pad Media helped me put together. I hope you find it useful. Click here to take a look.
Sometimes (or should that be some times?) it’s difficult to know whether something (some thing?) should be written as one word or two. Well, it all depends on context. Here’s an example.
A stroppy, bored teenager may use the one word version of ‘whatever’ (emphasis on ever for maximum effect of course!) as a retort to a weary parent. Whereas the weary parent may well ask ‘what ever did happen to our sweet, angelic little child?’ If you've ever wondered whether you need one word or two, click here to take a look at my guide. I hope you find it useful.
Look out for an article on how to get the best out of Pay per click advertising in the next issue of my newsletter which will be out in October.